Friday 9 November 2012

Advertisements : My take on them




                                           

                                     

Recognize this?well if you don't its MOTOROLA,the company that invented the cell phone.What possible reason would you have for not recognizing a company that literally changed the world?This question and the one under the following question have a common answer


Check 'em out.Recognize them?Why???

Now,just for a minute,look in a clockwise direction from the top right corner.If someone from the 20th or 19th century saw them,they'd just be a bull in a poorly drawn triangle,an apple with a bite taken out of it,and a BUNNY WEARING A BOW - TIE! But for us, They represent in exactly that order:
1)The very symbol of cheap fast food
2)Opulence,decadence,luxury and in a word,CLASS!(I Adore Lamborghini!!!)
3)Playboy - Need I say more?!
4)Slick,cutting edge,(forgive my french),sexy!and purely AWESOME(love apple too,obviously!)


Why is there such a difference?why,instead of scoffing at thier ridiculousness,do we form images of things we covet??Wait for it(though you obviously figured it out)

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ADVERTISEMENTS

They're everywhere.Open any website,and loads of them pop up.Turn on the T.V,and there they are! We berate their existence,and yet ironically, Google/YouTube them when we hear about something cool.Like this one



And these...






Let's not forget the serious one's:






Says "don't cut the rain forest" waaay in the bottom.


On one side, there's ads which try brainwashing us into buying something, and on the other, we have just two examples here out of countless ones,which aim at improving our daily lives,or say something for a good cause.




The Google substitute of the 20th century...

Even though we have Google, and not the one above, advertisements still influence our decisions on what to buy. For example,the iPhone 4s was released on Oct.14 last year.

If interested, you can go through the following sites: 1,2

Specifically,check the comments section in #2. Not at all entering the question of whether you can get as good as,if not a better phone,from another manufacturer,let's examine whether a need exists to upgrade.


well, clearly,the guys owning an iPhone are loaded,but a new phone after a year.Based on what?
 - An 1/2 inch bigger screen
    26 grams lighter
    1.7 mm thinner
    An improved i OS which is still pretty glitchy

Are these few features worth  INR10,000 bucks?(hell yes,it's an iPhone and it's new.but i didn't say that.you didn't hear me)


leaving that apart, why did the iPhone craze start?Because of it's association with awesome.
Why did that start?
'coz of advertisements.

The actual cost of manufacturing a 16 GB iPhone 5 is $207.It's actual cosst?.$649.
apple's profit percentage??? : 31%.

This took 0.26 seconds via a google search. definitely, almost everyone owning an iPhone is fully aware of this fact.A 2% hike/drop in government fares/something we own, causes a huge outcry among the populace.

Yet, a 31% hike for a phone with very few improved features which is released eleven months after its predecessor has people clamoring to buy it.All because of the brand image firmly sequestered into their minds that owning one is cool.

Yes, ads do serve a very useful purpose.And it goes without saying that the con's outweigh the pro's

fine,pushing it.but i couldn't resist!


And,also it's pretty obvious that they'll exist as long as humanity does.

The solution? Think for yourself.don't just trust the ad, Google,consult people who used what you want to buy,and make an informed decision.

to sum up, lemme leave you with two simple taglines


"Don't let the Ad control your mind"

"Think outside the AD" 

Happy Shopping!



                             



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